Will election change media?
7 May 2010 Campaign Magazine - Posted in News
Arena Media’s CEO Steve Booth talks with Campaign
magazine regarding the impact the election will
have on media. Steve quotes, “A fresh start would
create confidence”.
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Kleiner knows social media
but he's not a guru
7 May 2010 Campaign Magazine - Posted in News
Havas appoints a new head of Social Media- Neil
Kleiner. Neil says, "the internet came along and
killed us so I took the view of 'know your enemy'".
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Is the end nigh for cheap TV?
26 March 2010 Campaign Magazine - Posted in News
Is the end nigh for cheap TV? Pedro Avery,
the managing director of trading and engagement
at Arena Media, predicts that we'll see a contraction
in the number of TV sales points.
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From Russia with cash: who is Alexander Lebedev?
25 March 2010 Media Week - Posted in News
Who is Alexander Levedev?! The new proprietor of the
Independent and the Independent on Sunday, has been
likened by colleagues to a chess grandmaster and is
famously difficult to read. Jo Blake the Head of
Press comments.
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Visit Wales puts real family at heart of campaign
17 May 2010
Visit Wales is launching a new campaign under the
banner ‘Proper Holidays’ featuring a real family.
The media planning and buying was done by Arena
Media.
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Kopparberg readies music campaign to broaden appeal
5 May 2010 - Posted in News
Kopparberg UK is to launch a campaign for its fruit
cider featuring an unsigned rock band The joy
Formidable. The media planning and buying was done
by Arena Media.
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Havas sees 1.5% growth in first quarter
19 April 2010 - Posted in News
Havas, owner of Arena Media has reported a sales growth
of 1.5% for the first quarter of the year.
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Domino's Pizza unveils 'Superfan' application
launched through Facebook
3 February 2010 - Posted in News
Domino’s Pizza has unveiled a new Facebook campaign
produced by Arena Quantum as part of its ongoing
social media strategy.
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