OUR WORK

Domino's Pizza

When we first started working with Domino's Pizza over 10 years ago, e-commerce represented 3% of total sales. Today, digital accounts for over one third of Domino’s weekly orders and sales across both web and mobile continue to escalate.

Our work for Domino’s incorporates a wide mix of online channels – from fully integrated search marketing and affiliates through to in-game display advertising and a highly active social media programme.

Our digital strategy for Domino’s is active across the full marketing cycle – generating demand prior to key ordering periods, converting sales in targeted acquisition channels and promoting advocacy and drive retention through social media.

All activity is tracked through centralised analytics, enabling us to quantify the influence of each media plays at every stage of the customer journey.

Recent work includes the launch of a Social Affiliate widget –which enables anyone to download a Domino’s ad to their social web page and tracks sales from any visitors enabling the user to operate like an affiliate. Our latest initiative is the launch of a fully transactional iphone application which generated 30,000 downloads and was ranked No 4 on itunes within 3 days.

Tesco

In July 2008 Tesco Personal Finance (TPF) paid £950m to assume total control of their joint venture with RBS – laying the cornerstone of a full-service retail bank that would put Tesco’s mission ‘treating customers fairly’ at the heart of the UK Banking industry.

Arena Quantum was added to the roster of digital agencies in 2009, following an invitation to provide integrated media consultancy and performance analysis. After delivering a 25% improvement in online display media efficiency across the same year, the business went on to be appointed the sole digital media agency across all online channels – Paid and Natural Search, Affiliates, Display, and Social Media.

In a time of significant operational investment for the newly created Tesco Bank, Arena Quantum is on track to deliver a further £2m of media savings in 2010/11, through improved online channel excellence and employing advanced data analytics to better understand the path to conversion and drive both consideration and acquisition.